Customer Loyalty Promotions
Consumers are increasingly responding to Customer Loyalty Programs offerring Promotional Incentives.
In a time of what seems to be a perpetual economic downfall, marketing professionals are looking for promotional tools to secure market share within this very competitive climate. They are using promotional incentives.
The promotional incentives that are engaging consumers are not personalized pens, hats or t-shirts.
The incentives are what marketers are giving away to the B2B or B2C consumers to build and maintain brand loyalty. These free tools are gaining consumer interest. According to recent survey reports, coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, the first jump in redemption since the early 90s.
Businesses are providing both consumers and business customers with add on offers to purchase, including up sell offers and promotional incentives. Prime promotional incentives include such ideas as free bread from Sara Lee, Coca Cola bottles with the chance to win money and prizes and free Beyonce ringtones when consumers purchased Loreal cosmetics.
Consumers love to get something for nothing. That desire for free product giveaways, combined with factors of the weak economy and increased competition among brands, is building new consumer loyalty.
To give you an example….Millions of people downloaded free music from iTunes when Pepsi gave away 100 million songs. This was the introduction into the era of monetized digital content. This customer reward program was successful for Pepsi, for iTunes and for the consumer.
All parties involved received what they wanted. The consumers received free music. Pepsi received increased brand recognition and loyalty. iTunes, who was only a year old at the time of the promotion, received brand exposure which millions of dollars of advertising could not have accomplished. Promotional incentives are not a new phenomenon, but they are here to stay.
Brands are built through customer loyalty. Customer loyalty programs including promotional incentives, digital gift certificates, music download promotions, and free add on offers are providing customers with a reason to be loyal to a brand.
With The Winning Process we are able to provide you with all the steps requried to create, develop and manage your Loyalty Campaign.
If you would like to chat about your promotion or receive an obligation feee costing call us on 02 9680 8666 or CLICK HERE to email us your specifications and we will contact you as soon as possible.